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Making Data Skills Stick: Practical Lessons from Fitch Group's Journey

September 2025

Session Resources

Summary

Making data skills stick is a challenge many organizations face, and Fitch Group's experience offers practical insights for those looking to implement effective data literacy programs. The session explores the intricacies of rolling out a data training program that not only educates but also engages employees in a meaningful way. Key topics include the importance of understanding current skill levels, customizing programs to meet specific needs, and the role of communication in making data concepts accessible. The session also highlights the innovative use of gamification to assess data literacy and the strategic alignment of training with business goals to ensure a positive return on investment.

Key Takeaways:

  • Data literacy programs should be customized to the specific needs and interests of employees.
  • Gamification can effectively engage employees and assess their data skills.
  • Clear, human-centric communication is vital in making data concepts accessible.
  • Aligning data training with business goals enhances its relevance and impact.
  • Continuous feedback and adaptation are essential for the success of data literacy programs.

In-Depth Analysis

Assessment as an Adventure

Fitch Group's approach to assessing data literacy began with the creation of an interactive retro-style video game, designed to replace traditional surveys. This innovative method allowed employees to self-assess their comfort with data in a fun and engaging way. The game included interactive challe ...
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nges and quirky graphics, which helped gather comprehensive data on employees' skill levels and interests. This approach not only increased participation but also provided valuable insights into what employees wanted to learn, enabling the company to customize its data literacy program effectively. As Kyli Wagner-Martinek noted, "We needed to create something that gave us a baseline without creating this horrible sense of dread."

Humanizing Data Communications

Effective communication is key to making data concepts accessible. Fitch Group emphasized the importance of speaking in plain language and connecting data training to real-world business problems. By focusing on the practical applications of data skills, the company was able to engage employees and demonstrate the value of the training. The use of relatable examples and a conversational tone helped demystify data concepts, making them more approachable. As Kyli highlighted, "We had to help people understand what we were really delivering at the end of the day."

Building a Flexible Learning Program

Fitch Group's data literacy program is structured around five strategic tracks: AI and emerging tech, data analysis, data visualization, data storytelling, and a custom course on data use at Fitch. Each track offers beginner, intermediate, and advanced levels, allowing employees to choose paths that align with their roles and interests. This modular approach ensures that the training is relevant and adaptable to individual needs. The program also incorporates a mix of theory and practical application, with content curated in collaboration with subject matter experts to ensure its relevance and accessibility.

Measuring Impact and Continuous Improvement

To evaluate the effectiveness of its data literacy program, Fitch Group developed a Power BI dashboard to track key metrics such as completion rates, platform engagement, and skill assessment results. This data-driven approach allows the company to continuously refine its program based on feedback and performance. By linking learning metrics to business outcomes, Fitch Group can demonstrate the program's impact on organizational goals. The company also plans to implement a quarterly feedback mechanism to gather insights from different learner groups, ensuring that the program remains responsive to employee needs and evolving business priorities.

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