Trends in Business Intelligence & Analytics for 2026

mate the busy work, the need for human oversight remains, particularly in ensuring the accuracy and reliability of AI-generated insights. The discussion emphasized that while AI can produce results quickly, understanding and verifying these results is crucial, especially in high-stakes environments.

Importance of Domain Expertise

As AI takes over more technical tasks, domain expertise becomes a key differentiator. Panelists agreed that understanding the context and meaning of data is essential. Sameer Al-Sakran highlighted that future analysts will need to be "quantitative practitioners" in their specific domains. This shift means that data professionals will need to focus more on interpreting results and less on the mechanics of data processing. The ability to critically assess AI-generated insights and apply them within a specific business context will be a key skill.

Data Governance and Quality

The session emphasized the importance of data governance and understanding data assets. As Hjalmar Gislason pointed out, "You still need to understand which questions you should be asking." Effective data governance ensures that data is accurate, accessible, and secure, enabling more reliable analytics. The panelists discussed the need for clear data strategies that separate critical metrics from exploratory analysis, ensuring that decision-making is based on solid data foundations.

Evolution of Self-Service Analytics

Self-service analytics is evolving with AI enabling more personalized insights. The panelists discussed how AI can help create custom dashboards and reports designed to individual needs. This personalization allows non-technical users to interact with data more effectively, reducing reliance on data specialists. However, the panelists cautioned that while AI can facilitate self-service, it is essential to maintain rigorous standards for data accuracy and interpretation. The role of data professionals is shifting towards enabling and guiding these self-service capabilities.

Skills for the Future

The session concluded with a focus on the skills needed for future success in analytics. Panelists emphasized the importance of numerical literacy, domain expertise, and the ability to effectively use AI tools. As Michael Berthold noted, "It's never been easier to learn and to acquire skills." The discussion highlighted that while AI can automate many tasks, the ability to critically assess and communicate insights remains invaluable. Investing in skill development and staying updated with technological advancements will be essential for data professionals adapting to this evolving field.