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How to Turn a Business Process Into an Agentic Workflow

October 2025
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Session Resources

Connect with Marralissa and find out more about her agency, Viralistic.

Summary

Agentic AI is revolutionizing business automation by transforming traditional workflows into intelligent, self-sustaining systems. This session is designed for business leaders and tech enthusiasts looking to use AI for workflow automation.

The discussion highlighted the importance of structuring workflows to maximize AI's potential, using tools like N8N to simplify the process. Marralissa Kreijkes, an expert in AI-driven business solutions, emphasized the need for clear communication with clients to understand their true needs, as they often don't know what's possible with AI. The session also covered the use of Figma for visualizing workflows, ensuring clarity and preventing misunderstandings. By the end, participants learned how to create AI workflows that enhance efficiency, reduce repetitive tasks, and allow teams to focus on more strategic work.

Key Takeaways:

  • Understanding client needs is vital as they often don't know AI's full potential.
  • Visualization tools like Figma can clarify workflow processes and prevent miscommunication.
  • AI workflows should include personalization, self-improvement, and performance analysis.
  • Involving all stakeholders in the workflow design process can uncover hidden inefficiencies.
  • Security and proper API management are essential for effective AI workflow integration.

In-Depth Sections

Understanding Client Needs

Marralissa Lire La Suite

font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">Kreijkes stressed the importance of understanding that clients often don't know what they need from AI. "The client almost never knows what they want because AI is new," she explained. To close this gap, it's crucial to ask probing questions and involve various stakeholders in the conversation. This approach helps uncover inefficiencies that the business owner might overlook. By engaging with different team members, you can identify repetitive tasks suitable for automation, ensuring that the AI solution addresses the most pressing issues.

Using Visualization Tools

Visualization is a powerful tool in designing AI workflows. Marralissa recommended using Figma to map out processes, which helps clients visualize the workflow and understand their role within it. This method prevents miscommunication and sets clear expectations. "When you write it down, your clients become creative," she noted, emphasizing that a visual representation can spark new ideas and ensure everyone is on the same page. This clarity is essential for avoiding scope creep and ensuring that the delivered solution meets the client's needs.

Key Components of AI Workflows

An effective AI workflow should include personalization, self-improvement, and performance analysis. Personalization ensures that the AI solution is customized to the client's specific needs, while self-improvement mechanisms, like feedback loops, help the system evolve over time. Performance analysis, using tools like N8N's evaluations, allows for ongoing assessment of the workflow's effectiveness. Marralissa highlighted the importance of these components, stating, "Your automation should support, and it should not complicate."

Engaging Stakeholders with the Crazy Eight Exercise

To encourage creativity and uncover innovative solutions, Marralissa introduced the Crazy Eight exercise. This involves gathering stakeholders to brainstorm potential AI applications, encouraging them to think outside the box. By setting a timer and allowing free-flowing ideas, participants can generate a wide range of possibilities. This exercise not only surfaces unique solutions but also ensures that the final workflow aligns with the needs of the entire organization, not just the business owner.


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